I have my own process.  I have my own lessons.  I have my own fears.  I have my own successes.

Part of the process I have been working on (as my business shifts and grows, as my life shifts and grows) is my ability to communicate WHO my audience is and WHAT I have to offer to that audience.

This is a great exercise for someone who runs their own business to do at least twice a year.  But it is really useful also if you are an employee or even as a family/community member.  You just take the questions and phrase them a little differently.