WEAR YOU MUSIC LLC
2006 - Present

E-Commerce & Wholesale | Music Memorabilia | Social Impact

Wear Your Music is an innovative product-based e-commerce and wholesale company that transforms authentic music history into wearable art. Through exclusive partnerships with over 150 iconic musicians—including Eric Clapton, Metallica, John Mayer, Carlos Santana, Bonnie Raitt, Jack Johnson, and Avril Lavigne—the company repurposes used guitar strings into high-end, handcrafted jewelry and memorabilia.

The business operates at the intersection of celebrity, sustainability, and philanthropy, offering fans a meaningful way to connect with their favorite artists while supporting charitable causes. A portion of proceeds from each sale is donated to a nonprofit selected by the contributing musician, making each product both collectible and purpose-driven.

Since acquiring full ownership in 2016, Garrison has led Wear Your Music through sustained growth, product development, and brand evolution. Her leadership has positioned the company as a leader in niche celebrity merchandise and cause-based commerce, with multiple income streams including:

  • Direct-to-consumer sales via www.wearyourmusic.com

  • Limited-edition product drops and artist collaborations

  • Wholesale placement in museum gift shops and specialty retailers

  • Co-branded campaigns with music labels and artist teams

Key Metrics & Achievements:

  • $400,000+ annual sales

  • 80,000+ email subscribers

  • Handmade production based in the U.S.

  • Extensive press coverage and artist endorsements

  • Collaborations with Grammy-winning and Rock & Roll Hall of Fame inductees

Wear Your Music is more than a merchandise brand—it's a living archive of musical legacy, emotion, and social impact. As an entrepreneur and creative strategist, Garrison continues to grow the company with a focus on authenticity, innovation, and ethical production.